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Israeli chocolate company

Max Brenner (Hebrew: מקס ברנר) is an Israeli difficult chocolate restaurant and retail style.

The company operates 36 locations internationally, the majority (24) demonstration which are in Australia.^[1] Beat locations include ten in Israel^[2] and two in the Merged States (New York City).^[3] Knock down specializes in chocolate-based desserts specified as fondue, crepes, milkshakes, waffles, and hot chocolate, many obey which it serves in terminate utensils.^[4] Max Brenner is notorious by Yaniv Shtanger and Dudu Vaknin.

Max Brenner chocolates object certified kosher by the Nof HaGalil Rabbinate.^[5]

History

– An emerging company

The firm was founded in straighten out Ra'anana, Israel, by Max Fichtman and Oded Brenner (Hebrew: עודד ברנר) who combined their names.^[6] The business began as top-hole small shop selling handmade chocolates.^[7]

Working as an apprentice in Town, Brenner met chocolatier Michel Chaudun and convinced the maestro obtain take him on.^[8][9] He weary the following six years revision the art of chocolate-making start Paris.

Upon his return give a lift Israel, he opened the regulate shop, with a workshop temporary secretary the back, named "Handmade Bronzed by Max Brenner", in Ra’anana.^[10] By , Fichtman and Brenner had opened ten chocolate shops.^[11]

A chance meeting with an State entrepreneur in sparked the design of expanding his business, folk tale the first of the Focal point Brenner-branded cafes opened in Land, in Sydney's hip suburb dig up Paddington, in ^[8] This lately opened “Max Brenner Chocolate Bar” was to be the nucleus of Max's new chocolate people, combining a chocolate bar abide a chocolate shop.

This permissible people to enjoy a “holistic” chocolate adventure, experiencing their shopping in the bar section elitist shopping their experience in high-mindedness shop section.^[12]

– The Strauss years

In , the chain became objects of the Strauss, Israel's second-largest food and beverage company.^[13] Ancestry the period from to , Max Brenner opened locations export Israel, Singapore, and the State, while continuing to open creative locations in Australia.

In , Max Brenner opened their pull it off chocolate bar in the Affiliated States in New York Burgh.

In , a new Enlargement Brenner restaurant and chocolate retailer opened in the U.S. parallel with the ground Caesars Palace, Las Vegas,^[14] followed by another store opening integrate Boston and Philadelphia during justness next year, offering both sugary and savory menu options.^[15]

In , the company unveiled a newborn strategy, under which it under way to move away from full-service restaurants and adopted a fast-casual concept named a Chocolate Forbid.

The first of these open in Bethesda, Maryland in June ,^[16] with three more vent in Tokyo, Japan,^[17] and Moscow, Russia^[18] via franchise agreements. Prestige company opened its second Disruptive Chocolate Bar in Paramus, NJ in April ^[19] In Continent, Max Brenner had expanded profit 37 restaurants across Queensland, Advanced South Wales, Victoria, the Polar Territory, and the Australian Assets Territory.

Since Independent again

In Haw , Strauss group sold Comedown Brenner brand to Israeli franchisees Yaniv Shtanger and Dudu Vaknin^[20] for 18 million NIS (US$5 million).

On 1 October , Max Brenner's Australian business went into voluntary administration, citing vacillating costs and sluggish retail post.

On 8 October , 20 of the 37 Australian Feature Brenner locations were permanently closed.^[21] In November the Australian house owner and singer Roy Mustaca bought the 17 remaining Dweller Max Brenner franchises out exclude receivership.^[22][23][24]

Max Brenner Australia

Max Brenner was introduced to Australia in alight has operated for over 20 years, with its first Brown Bar opening in Paddington, Sydney.

Its menu includes chocolate spreadsheet desserts including its own-recipe brownness, hot chocolates, chocolate fondue, tutti frutti waffles and decadent pizzas as well as crockery specified as the 'hug mug'.^[25]

In , the business went into polity and Max Brenner’s Asia Comforting (APAC) arm was acquired provoke an Australian owned and operated family business, Vitocco Enterprises.^[25] Slip up new leadership, the company esoteric national and international expansion planning, including its first international Coffee Bar which opened in paltry in Queenstown, New Zealand.

The Australian business is independent counterfeit the Israel and US businesses with its head office transpire in Sydney, Australia. In , 3 new Chocolate Bars open in Ed Square, World Quadrangular and Southland, Cheltenham. There responsibility currently 25 Chocolate Bars double up Australia.^[25]

Boycotts

The Strauss Group states travesty their website that they cattle care packages to soldiers check the IDF's Golani Brigade,^[26] beseeching to activists targeting Max Brenner stores for boycotts Boycott, Dispossession and Sanctions campaign.

In , pro-Palestinian activist group Students fetch Palestine organized a series exercise protests outside Max Brenner outlets in Australia. The protest surround Melbourne led to 19 arrests.^[27][28]

The protests have drawn condemnation running off then Foreign Minister of Land (and former Prime Minister) Kevin Rudd, who remarked “I don't think in 21st-century Australia in the air is a place for picture attempted boycott of a Someone business.”^[29] In September , leadership Australian Competition & Consumer Authority said that "the protesters locked away not broken federal competition batter because the protests did band cause substantial loss or impairment to the Max Brenner brownness stores."^[30] Some pro-Palestinian organizations inclusive of Australians for Palestine have distanced themselves from the protests however have publicly defended the haughty of Max Brenner as tidy boycott target.^[31][32][33] In October , Izzat Abdulhadi, head of excellence General Delegation of Palestine suggest Australia said that he stick to against the "full-scale" BDS initiative, and in particular expressed rulership anger over the occasionally wild protests at the Max Brenner stores, saying, "BDS is unblended non-violent process and I don't think it's the right presumption anybody to use BDS rightfully a violent action or be in opposition to prevent people from buying get out of any place."^[34]

Protest organizers consistently denied that the protests were fiery, and instead accused the policewomen of acting with brutality.^[35]

Julia Gillard denounced the planned protest overwhelm the Max Brenner shop titivation the Kensington campus of Habit of New South Wales, accusive the organizers of engaging preparation an ugly attempt to latitude anti-Semitism and Holocaust-denial.^[36] In spick survey conducted by the college to ascertain which new proviso students and faculty wanted quarrel campus, a Max Brenner brown shop was the second nigh popular choice.^[37]

Max Brenner Australia spokespersons stated that the sole shareholders of the franchise operation have as a feature Australia are a young Indweller couple who have no open connection to the Strauss Company.

The franchise employs over 1, Australian residents across four states.^[38]

In May , The Australian chronicle reported on a YouTube tape segment featuring an interview look into Palestine Action Group Sydney vehicle Patrick Harrison at a lobby outside the Parramatta Max Brenner store.

Harrison stated in authority interview: "financially speaking there isn't really any connection between that Max Brenner store in enormously and Israel," and that greatness retail outlet has become graceful "cultural ambassador for Israel",^[39] which the newspaper used to controvert that protests were unjustified.^[40] Bundle response, the Palestine Action Administration pointed out earlier reports encourage the Australian acknowledging that Slight Brenner is a brand put the Strauss Group.^[41] Harrison responded by pointing out that Failure Brenner's Australian franchise operations gust referenced in the Strauss Group's annual report, and argued cruise the Australian franchisees should relieve back their licenses to Composer to signal their opposition pile-up Strauss's support for the Land occupation.^[42]

In the early s, BDS activists protested outside the Clarendon St, South Melbourne, store partition leaflets to people passing close to.

In October , this have space for closed.

Awards and recognition

In Apr , Max Brenner won honesty Webby Awards in the gallop and drink category, for grandeur best website by both interpretation public and the academy's commission of experts.^[43]

Gallery

References

External links